Struggling to find the best SEO tool to boost your ecommerce business? In today’s highly competitive digital landscape, choosing the right SEO plugin can make or break your ecommerce success.
With countless online products and services, standing out requires more than just good products—it demands excellent search engine optimization. The right SEO tools can improve your visibility, attract more traffic, and ultimately drive higher conversions.
In this blog, we’ve compiled a list of the best SEO plugins designed for ecommerce platforms. These tools will help you reach the top of the searches and outperform your competition.
Let’s explore the top choices to take your ecommerce SEO to the next level!
Overview of the Best SEO Tools for Ecommerce in 2024
| Category | Tool | Key Features |
| Keyword Research Tools | Semrush | Comprehensive keyword research, CPC, and SERP tracking |
| Ahrefs | Extensive backlink database, keyword explorer, and site auditing tools | |
| On-Page SEO Optimization Tools | Clearscope | Recommendations on keyword usage, content length, and semantic relevance |
| SurferSEO | Content analysis, perfectly optimized product descriptions, and category pages | |
| Technical SEO Tools | Screaming Frog | Website crawler for SEO audits and broken link detection |
| Google Search Console | Free tool for website performance and SEO analysis | |
| Competitor Analysis Tools | SpyFu | Refine your SEO and PPC campaigns |
| Local SEO Tools | BrightLocal | Local search rankings, citation tracking, and reputation management |
| Link Building Tools | Majestic SEO | Comprehensive backlink analysis and link-building opportunities |
| SEO Analytics and Reporting Tools | Google Analytics | Free tool for in-depth website traffic analysis and reporting |
| SE Ranking | All-in-one SEO software for keyword tracking, site audits, and competitor analysis |
Best SEO Tools for Ecommerce in 2024
Here’s our list of the best SEO tools for ecommerce that will be your best friend in 2024.
Keyword Research Tools
Keyword research is the first step you need to take to optimize your store for search engines. So, here are the best Keyword research tools you can check out –
1. Semrush
If you’re serious about boosting your ecommerce business, Semrush is the one tool you can’t ignore. Launched in 2008, Semrush has become one of the most powerful SEO and marketing platforms available today.
You might wonder why it’s at the top of our list of keyword research tools. Its massive keyword database and in-depth analytical features make it perfect for finding profitable search terms in competitive markets like ecommerce.
The Keyword Overview tool is a compact feature that helps you better understand your target keywords. It shows your chosen keyword’s country-specific volume, global volume, intent, and cost-per-click (CPC). You can also use the SERP analysis feature to get more in-depth information.
Semrush’s Keyword Magic Tool is a game-changer for ecommerce businesses, as it allows you to discover high-volume, low-competition keywords, analyze search intent, and gain insights into your competitors’ keywords.
You can even filter results based on cost-per-click (CPC), search volume, or keyword difficulty—everything you need to fine-tune your strategy.
Why Semrush is the Best for Ecommerce Keyword Research
Let’s look at why this tool stands out in our list –
- Extensive Keywords: Access to over 26.1 billion keywords across 130+ countries.
- Keyword Tracker: Ability to track and analyze keywords for which your competitors are ranking.
- Niche-specific keywords: Find long-tail keywords that are specific to your products or niche.
- User-friendly interface: Easy-to-use interface with customizable filters for advanced keyword research.
Other notable features include site audits, backlink analysis, on-page SEO checker, and competitor analysis, making Semrush a comprehensive tool for all your SEO needs.
Price
Semrush has multiple free tools, and you can do most of your keyword research using these. However, it is always great to have advanced tools that you can get started with for $139.95/month, which goes up to $5000/month.
2. Ahrefs Keyword Explorer
When it comes to finding the right keywords for your ecommerce site, Ahrefs Keyword Explorer stands out as a must-have tool.
Launched in 2011, Ahrefs has built a reputation for providing some of the most accurate keyword data available online. This tool is handy for ecommerce businesses looking to uncover profitable, low-competition keywords.
What sets Ahrefs apart, however, is its massive database and deep insights. The Keyword Explorer reveals keyword difficulty, search volume, and click data, giving you precise insights into how many people click through on specific search queries.
This level of detail helps you identify keywords that drive actual traffic, not just impressions.
Why Ahrefs is Excellent for Ecommerce Keyword Research
- Extensive Keyword: Over 19.2 billion keywords, over 243 countries, and in more than 10 search engines, including Google, YouTube, and Amazon.
- CTR: Click-through-rate (CTR) data shows the true traffic potential of keywords.
- Keyword Filter: Advanced filters for finding low-competition, high-value keywords.
- Impactful Insights: Provides insights on parent topics, helping you focus on broader, more impactful keywords.
Ahrefs also offers competitive analysis, backlink tracking, and content gap analysis, making it a well-rounded tool for all your SEO needs. For ecommerce entrepreneurs who want to tap into new opportunities, Ahrefs Keyword Explorer provides the depth and precision needed to outshine competitors.
Price
Ahrefs offers a few free tools, but most of them are premium. Get started with their monthly plan for $129/month or extend to an enterprise plan for $14,990/year.
On-Page SEO Optimization Tools
Bring relevant traffic to your ecommerce store with the right on-page SEO strategies. Check out the best on-page SEO tools the internet has to offer.
3. Clearscope
Clearscope is a top-tier content optimization tool that focuses on improving the relevance and quality of your content to rank higher in search results. Since its launch in 2016, it has become a go-to solution for businesses looking to create content that perfectly aligns with search engine preferences.
Clearscope is one of the best on-page SEO tools, as it helps you create highly optimized product descriptions, category pages, and blog content.
It analyzes top-ranking pages to provide detailed recommendations on keyword usage, content length, and semantic relevance, ensuring your pages are tailored to users and search engines.
Clearscope also integrates with Google Docs and WordPress for seamless content creation. For ecommerce businesses aiming to drive organic traffic through high-quality content, Clearscope provides the precision needed to excel.
Why Clearscope is Excellent for Ecommerce On-Page SEO
- Content Grade and Recommendations: Get real-time feedback on your content based on competitors’ pages.
- Keyword Relevance: Identify related terms to use, improving the depth and coverage of your content.
- Topic Research: Gain insights into what search engines expect from high-quality content for your target keywords.
- Readability Suggestions: Ensure your content is optimized and easy to read and understand.
Price
Pricing starts at $189/month, and you can extend to an enterprise plan for custom pricing.
4. SurferSEO
SurferSEO is an intuitive on-page SEO tool that eliminates the guesswork when optimizing your website. Launched in 2017, SurferSEO stands out by providing data-driven recommendations based on deep analysis of top-ranking pages for any relevant keyword.
For ecommerce ventures, SurferSEO allows you to optimize every element of your product pages, from keyword usage to content structure, ensuring they perform well in search results.
Its real-time audit feature helps you quickly identify areas for improvement, helping you to stay competitive in even the toughest markets. You can create perfectly optimized product descriptions and category pages that align with search engine algorithms without sacrificing user experience.
SurferSEO also includes features like keyword research and content planning, which makes it a comprehensive tool for SEO strategy. For ecommerce sites looking for precision and data-driven insights, SurferSEO is a powerful tool in their SEO toolbox.
Why SurferSEO is Excellent for Ecommerce On-Page SEO Optimization
- Content Editor: Provides live recommendations based on competitor analysis for keyword usage, word count, headings, and more.
- SERP Analyzer: Compares your page against top-ranking competitors for any given keyword.
- Content Score: Get an overall rating for your page’s SEO health.
- Real-time Audits: Pinpoint missing elements like keywords, internal links, or alt tags to ensure complete optimization.
Price
SurferSEO prices start at $99/month for the basic plan, and you get the enterprise plan at a custom price.
Technical SEO Tools
Technical SEO tools are not just for experienced marketers, if the tool itself is intuitive and user-friendly, almost anyone can use them to top the search results with ease. We’ve included some of the best technical SEO tools to help your business find success!
5. Screaming Frog
Screaming Frog has become a staple in the SEO world, and for good reason. Launched in 2010, this powerful SEO crawler helps you identify and fix technical issues that can hold back your site’s performance in search engines.
Screaming Frog is essential for ecommerce businesses, where every page must be optimized for speed and crawlability.
Screaming Frog is a top technical SEO tool because it allows you to quickly audit large websites, including product pages, for broken links, duplicate content, missing metadata, and more. Its in-depth reports ensure your ecommerce site runs smoothly behind the scenes, which makes it easier for search engines to crawl and index your pages.
Other features include custom reports, URL redirection checks, and JavaScript rendering. For ecommerce sites with complex architectures, Screaming Frog ensures all technical SEO aspects are covered.
Why Screaming Frog is Excellent for Ecommerce Technical SEO
- Crawl Diagnostics: Identify broken links, missing metadata, and other issues.
- Duplicate Content Detection: Avoid penalties for repeated content.
- XML Sitemap Generation: Create and validate sitemaps for better indexing.
- Page Speed Insights: Check load times to improve user experience.
Price
Screaming Frog’s free version allows crawling up to 500 URLs, and the full version costs £199/year.
6. Google Search Console
Google Search Console (GSC) is an indispensable tool for any website, especially for ecommerce businesses. Developed by Google, it’s completely free to use. It provides critical insights into your website’s search performance and helps you spot and resolve technical issues.
Google Search Console is one of the top technical SEO tools because it gives you direct feedback from Google on how well your site is performing in searches. For ecommerce, this means monitoring product pages, identifying crawl errors, and improving mobile usability—all essential for driving organic traffic.
Additional features include keyword performance tracking, sitemap submission, and security issue alerts. But best of all, it’s a free tool, which makes it a no-brainer for ecommerce businesses looking to refine their technical SEO.
Google Search Console is essential for ecommerce sites for in-depth, actionable insights directly from the search engine.
Why Google Search Console is Excellent for Ecommerce Technical SEO
- Crawl Error Reports: Identify and fix any broken links and page issues affecting search visibility.
- Index Coverage: See how many of your pages are indexed by Google and pinpoint those that aren’t.
- Mobile Usability Insights: Optimize your site for mobile users with real-time feedback.
- Core Web Vitals: Monitor page speed, interactivity, and visual stability to ensure a great user experience.
Price
It’s completely free to use.
Competitor Analysis Tools
Get an in-depth view of your competitors with the best SEO tools, available in the market.
7. SpyFu
If you want an inside look into your competitors’ SEO and PPC strategies, SpyFu is a powerful competitor analysis tool. Launched in 2005, SpyFu has become one of the most trusted tools for discovering which keywords and tactics your competitors use to rank.
It enables ecommerce businesses to stay ahead by identifying rival strategies. By identifying which keywords drive traffic to competing sites, you can refine your SEO and PPC campaigns to capture market share.
SpyFu also offers features like rank tracking and domain comparisons. For ecommerce businesses seeking to outsmart their competition, SpyFu provides the data you need to succeed.
Why SpyFu is Excellent for Ecommerce Competitor Analysis
- Keyword Insights: Discover the top-performing keywords your competitors are ranking for.
- PPC Competitor Analysis: Get insights into competitors’ paid search campaigns.
- Backlink Tracking: Analyze which backlinks are helping your competitors rank higher.
- SERP Analysis: Track competitors’ performance in search results for your key terms.
Price
SpuFu pricing starts at $39/month, and as your business grows, you can move up to a professional plan for $79/month.
Local SEO Tools
Want to attract more visitors to your physical store? Local SEO tools can help you do just that! Check out our top picks to get started!
8. BrightLocal
BrightLocal is a powerful tool for businesses aiming to improve their local SEO performance. Although it was launched in 2009, it quickly became a trusted choice for marketers and businesses that rely on local search visibility.
BrightLocal is the best local SEO tool because of its comprehensive features that help businesses optimize their online presence across multiple locations.
For ecommerce sites with physical stores, BrightLocal is indispensable in boosting local search rankings, managing reviews, and tracking local citations. It simplifies local SEO by providing everything from citation management to detailed ranking reports.
Why BrightLocal is Excellent for Ecommerce Local SEO
- Local Rank Tracking: Monitor your rankings on Google, Bing, and other search engines.
- Citation Tracker: Keep track of your online business listings.
- Review Management: Gather and manage customer reviews across platforms.
- Google My Business Audits: Optimize your Google Business Profile.
Price
BrightLocal prices start at $29/month and go up to $59/month.
Link Building Tools
Link building works like magic when it comes to SEO. Check out some of the tools for great link-building in ecommerce.
9. Majestic SEO
Majestic SEO stands out as the best link-building tool, especially for ecommerce sites that need to build authority and trust. First launched in the market in 2008, Majestic focuses exclusively on backlinks, which makes it a top choice for those serious about improving their link profiles.
Its massive backlink index and data-driven insights make it an essential tool for any ecommerce business aiming to climb search rankings.
Majestic is ideal for ecommerce, as it helps identify high-quality backlink opportunities, analyze competitors’ link profiles, and monitor your website’s trustworthiness.
For businesses looking to improve their SEO through strategic link building, Majestic offers unparalleled insights and metrics like Trust Flow and Citation Flow, helping you understand the quality and relevance of backlinks.
Why Screaming Frog is Excellent for Ecommerce Link Building
- Site Explorer: Dive deep into any website’s backlink profile.
- Trust Flow & Citation Flow: Gauge the quality and impact of backlinks.
- Backlink History: Track historical trends in link growth.
- Competitor Analysis: Analyze and compare competitors’ link profiles.
Price
Majestic prices start at $39.99/month, and you can get the full version for $319/month.
SEO Analytics and Reporting Tools
Use these powerful analytics and reporting tools to gain insight into your shop’s performance and better understand the value of your SEO efforts.
10. Google Analytics
Google Analytics is the most powerful and widely used SEO analysis and reporting tool. Since its launch in 2005, it has become indispensable for ecommerce businesses aiming to track, analyze, and optimize their website’s performance.
Google Analytics is one of the best SEO analytics tools because it provides detailed insights into user behavior, traffic sources, and conversion rates—all essential for implementing SEO strategies.
For ecommerce, Google Analytics offers advanced tracking of customer journeys, helps identify which keywords drive the most traffic, and allows you to measure ROI on SEO efforts.
It’s a must-have tool for analyzing your website’s performance and making data-driven decisions.
Why Google Analytics is Excellent for Ecommerce SEO Analytics and Reporting
- Traffic Insights: Monitor website traffic from different sources (organic, direct, social, etc.).
- User Behavior Tracking: Understand how visitors interact with your site.
- Conversion Tracking: Measure sales, leads, and other key actions.
- Real-Time Analytics: View live data to track current site activity.
Price
It’s free, with an option for premium (Google Analytics 360) for large enterprises.
11. SE Ranking
SE Ranking is a comprehensive SEO tool designed to meet the needs of businesses and SEO professionals alike. Launched in 2014, it offers powerful analytics and reporting features, which makes it one of the best tools for tracking and improving SEO performance.
SE Ranking stands out as a top SEO analysis tool because of its user-friendly interface, detailed keyword tracking, and in-depth website audits.
For ecommerce, SE Ranking excels by providing granular insights into keyword rankings, competitor analysis, and traffic data. It’s perfect for monitoring the impact of SEO strategies on sales and overall site visibility.
With its customizable reporting, you can create personalized SEO reports to fit your business needs.
Why SE Ranking is Excellent for Ecommerce SEO Analytics and Reporting
- Keyword Rank Tracking: Monitor keyword positions across all major search engines.
- Website Audit: Perform comprehensive site health checks.
- Competitor Analysis: Get insights into competitors’ SEO strategies.
- Customizable Reporting: Create professional reports for clients or internal teams.
Price
The price starts at $52/month and goes up to $207.20/month.
5 Things You Should Consider When Choosing Ecommerce SEO Tools
You cannot just choose any SEO tool! You need to consider a few aspects before going down with one tool. Here are 5 things you should consider before choosing the right ecommerce SEO tools.
- Your Business Needs: First, understand your business needs. When considering any SEO tool, know how it fulfills your business goals and purposes. One SEO tool cannot serve every aspect of SEO. So, you have to consider where your focus lies.
- Budget: Cost is another major detail to consider. SEO tools range from free to several hundred dollars, so make sure to choose an SEO tool that does not put your business at financial risk.
- Technical Expertise: You might have technical barriers as an ecommerce business owner. Some SEO tools require more technical expertise than others; if you don’t have sufficient technical knowledge, you will be stuck with zero results.
- Integration with Marketing Tools: Ecommerce websites need multiple marketing tools to standardize their stores. Many SEO tools might clash with existing tools. So, before choosing any SEO tool, ensure its integration so you do not face any type of crash in the future.
- Customer Support: To avoid any unwanted circumstances, it’s important to consider the customer support aspect of the SEO tool. As ecommerce websites are susceptible to changes, you must be aware of the customer support system of the tool you choose.
Wrapping Up
Your business must stand out from the rest to succeed in this fast-paced digital world. Getting on top of the searches is one of the easy ways to lead traffic to your website and SEO tools are your best friend in that race!
The right SEO tool will make your website get on top of the searches and keep the traffic flowing. We have recommended the best SEO tools for all your needs. Now, set your goals and choose the right SEO tool for your ecommerce business.
Frequently Asked Questions (FAQs)
1. What are the key SEO factors for ecommerce success?
Critical factors include optimizing product pages with keywords, ensuring fast site speed, using structured data, avoiding duplicate content, and building authoritative backlinks to enhance search rankings.
2. Why is technical SEO crucial for ecommerce sites?
Technical SEO ensures that search engines can easily crawl, index, and rank your pages. For ecommerce sites with many pages, proper technical SEO means better user experience and improved search engine visibility.
3. Why is schema markup valuable for ecommerce sites?
Schema markup provides search engines with detailed information about products, like prices, ratings, and availability, which can lead to rich snippets that increase click-through rates.
4. How can duplicate content affect an ecommerce site’s SEO?
Duplicate content, often from similar product descriptions, confuses search engines and can lower rankings. Ecommerce sites benefit from unique content for each product and category page.