{"id":1224,"date":"2026-04-20T05:28:52","date_gmt":"2026-04-20T05:28:52","guid":{"rendered":"https:\/\/easycommerce.dev\/docs\/?post_type=ek_doc&#038;p=1224"},"modified":"2026-04-20T11:16:56","modified_gmt":"2026-04-20T11:16:56","slug":"reports-overview","status":"publish","type":"easyhelp_doc","link":"https:\/\/easycommerce.dev\/docs\/reports\/reports-overview\/","title":{"rendered":"Reports Overview"},"content":{"rendered":"\n<p>The <strong>Overview<\/strong> section inside Reports gives you a quick snapshot of how your store is doing. It is the first place you will want to check to understand sales performance, customer activity and overall business health without digging into detailed reports.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1677\" height=\"2560\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-reports-overview-scaled.png\" alt=\"\" class=\"wp-image-1225\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-reports-overview-scaled.png 1677w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-reports-overview-197x300.png 197w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-reports-overview-671x1024.png 671w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-reports-overview-768x1173.png 768w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-reports-overview-1006x1536.png 1006w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-reports-overview-1341x2048.png 1341w\" sizes=\"auto, (max-width: 1677px) 100vw, 1677px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Accessing Reports Overview<\/h3>\n\n\n\n<p>Navigate to&nbsp;<strong>WordPress Dashboard \u2192 EasyCommerce Dashboard \u2192 Reports \u2192 Overview<\/strong>. This will open the&nbsp;<strong>Reports Overview<\/strong>&nbsp;page where you can see a complete summary of your store\u2019s performance including sales, orders, revenue, customers and other key insights in one place<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"253\" height=\"334\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_09_58_AM.png\" alt=\"\" class=\"wp-image-1226\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_09_58_AM.png 253w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_09_58_AM-227x300.png 227w\" sizes=\"auto, (max-width: 253px) 100vw, 253px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Top Summary Cards<\/h3>\n\n\n\n<p>At the top you will see a few key numbers:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1611\" height=\"414\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_10_AM.png\" alt=\"\" class=\"wp-image-1227\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_10_AM.png 1611w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_10_AM-300x77.png 300w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_10_AM-1024x263.png 1024w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_10_AM-768x197.png 768w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_10_AM-1536x395.png 1536w\" sizes=\"auto, (max-width: 1611px) 100vw, 1611px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Orders<\/strong> \u2013 Total number of orders placed in the selected time range<\/li>\n\n\n\n<li><strong>Sales<\/strong> \u2013 Total sales amount before refunds<\/li>\n\n\n\n<li><strong>Refunds<\/strong> \u2013 Total refunded amount<\/li>\n\n\n\n<li><strong>Net Revenue<\/strong> \u2013 What you actually earned after refunds<\/li>\n\n\n\n<li><strong>Products Sold<\/strong> \u2013 Total quantity of items sold<\/li>\n\n\n\n<li><strong>Customers<\/strong> \u2013 Number of unique customers<\/li>\n<\/ul>\n\n\n\n<p>Each card also shows a comparison with the previous period, so you can quickly tell if things are improving or dropping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sales vs Refunds vs Net Revenue<\/h3>\n\n\n\n<p>This graph shows how your sales, refunds and net revenue change over time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1593\" height=\"467\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_18_AM.png\" alt=\"\" class=\"wp-image-1228\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_18_AM.png 1593w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_18_AM-300x88.png 300w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_18_AM-1024x300.png 1024w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_18_AM-768x225.png 768w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_18_AM-1536x450.png 1536w\" sizes=\"auto, (max-width: 1593px) 100vw, 1593px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helps you spot spikes in sales<\/li>\n\n\n\n<li>Makes refund trends visible<\/li>\n\n\n\n<li>Good for understanding daily or periodic performance<\/li>\n<\/ul>\n\n\n\n<p>Click to know more about <a href=\"https:\/\/easycommerce.dev\/docs\/reports\/revenues\/\">revenues details<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Order vs Refund Count<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"471\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-orders-reports.png\" alt=\"\" class=\"wp-image-1229\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-orders-reports.png 792w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-orders-reports-300x178.png 300w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-orders-reports-768x457.png 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<p>A simple chart comparing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Number of orders<\/li>\n\n\n\n<li>Number of refunds<\/li>\n<\/ul>\n\n\n\n<p>Useful to quickly check if refunds are unusually high during a certain period.<\/p>\n\n\n\n<p>View detailed <a href=\"https:\/\/easycommerce.dev\/docs\/reports\/orders-reports\/\">order reports details<\/a> information<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Order Status<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"461\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_36_A.png\" alt=\"\" class=\"wp-image-1230\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_36_A.png 791w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_36_A-300x175.png 300w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_10_36_A-768x448.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p>A visual breakdown donut chart of order statuses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pending<\/li>\n\n\n\n<li>Processing<\/li>\n\n\n\n<li>Completed<\/li>\n\n\n\n<li>Refunded<\/li>\n<\/ul>\n\n\n\n<p>This helps you understand how many orders are still in progress versus completed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Subscriptions (if enabled)<\/h3>\n\n\n\n<p>Shows subscription-related data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Current active subscriptions<\/li>\n\n\n\n<li>Subscriptions ending this month<\/li>\n\n\n\n<li>Monthly recurring revenue (MRR)<\/li>\n\n\n\n<li>Projected revenue<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s also a quick button to manage subscriptions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Order Type<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"789\" height=\"466\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_01_AM.png\" alt=\"\" class=\"wp-image-1231\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_01_AM.png 789w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_01_AM-300x177.png 300w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_01_AM-768x454.png 768w\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" \/><\/figure>\n\n\n\n<p>This graph displays the difference between:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New orders<\/li>\n\n\n\n<li>Renewal orders<\/li>\n<\/ul>\n\n\n\n<p>Helpful if you are running subscription-based products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Top Selling Items<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"461\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_06_AM.png\" alt=\"\" class=\"wp-image-1232\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_06_AM.png 792w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_06_AM-300x175.png 300w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_06_AM-768x447.png 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<p>This list shows your best performing products where it includes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product name<\/li>\n\n\n\n<li>Units sold<\/li>\n\n\n\n<li>Revenue generated<\/li>\n<\/ul>\n\n\n\n<p>You will also see the top product highlighted separately.<\/p>\n\n\n\n<p>Explore <a href=\"https:\/\/easycommerce.dev\/docs\/reports\/products-reports\/\">product reports<\/a> in detail<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Stats<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"464\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_17_AM.png\" alt=\"\" class=\"wp-image-1233\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_17_AM.png 791w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_17_AM-300x176.png 300w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_17_AM-768x451.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p>It is a quick stats about your store inventory where it includes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total products in catalog<\/li>\n\n\n\n<li>Product variations<\/li>\n\n\n\n<li>Average product price<\/li>\n\n\n\n<li>Inventory count<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">New vs Returning Customers<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"477\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_22_AM.png\" alt=\"\" class=\"wp-image-1234\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_22_AM.png 797w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_22_AM-300x180.png 300w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_22_AM-768x460.png 768w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/figure>\n\n\n\n<p>Here graph shows <strong>New customers<\/strong> and <strong>Returning customers<\/strong>.<\/p>\n\n\n\n<p>Good for understanding customer retention and growth.<\/p>\n\n\n\n<p>See complete <a href=\"https:\/\/easycommerce.dev\/docs\/reports\/customers-reports\/\">customer report details<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Overview<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"474\" src=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_27_AM.png\" alt=\"\" class=\"wp-image-1235\" srcset=\"https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_27_AM.png 795w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_27_AM-300x179.png 300w, https:\/\/easycommerce.dev\/docs\/wp-content\/uploads\/2026\/04\/Dashboard-\u2039-easycomdoclast-\u2014-WordPress-04-20-2026_11_27_AM-768x458.png 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p>Shows key customer metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average order value (AOV)<\/li>\n\n\n\n<li>Orders per customer<\/li>\n\n\n\n<li>Items per customer<\/li>\n<\/ul>\n\n\n\n<p>Also includes a list of top customers based on purchase activity.<\/p>\n\n\n\n<p>The Overview page is meant for quick insights. If you need deeper analysis orders, revenue, customers etc., you can go to the specific report sections from the sidebar.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"easyhelp_product":[19],"easyhelp_topic":[29],"class_list":["post-1224","easyhelp_doc","type-easyhelp_doc","status-publish","hentry","easyhelp_product-easycommerce","easyhelp_topic-reports"],"_links":{"self":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_doc\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_doc"}],"about":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/types\/easyhelp_doc"}],"author":[{"embeddable":true,"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/users\/8"}],"wp:attachment":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"easyhelp_product","embeddable":true,"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_product?post=1224"},{"taxonomy":"easyhelp_topic","embeddable":true,"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_topic?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}