{"id":1243,"date":"2026-04-20T08:44:56","date_gmt":"2026-04-20T08:44:56","guid":{"rendered":"https:\/\/easycommerce.dev\/docs\/?post_type=ek_doc&p=1243"},"modified":"2026-04-20T10:37:28","modified_gmt":"2026-04-20T10:37:28","slug":"revenues","status":"publish","type":"easyhelp_doc","link":"https:\/\/easycommerce.dev\/docs\/reports\/revenues\/","title":{"rendered":"Revenues"},"content":{"rendered":"\n

The Revenues Reports<\/strong> section in EasyCommerce gives a quick view of your store\u2019s earnings, including total and net revenue, average values, sales trends, top locations, and highest-spending customers all in one place for easy understanding.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

To view your store\u2019s revenue performance go to:
WordPress Dashboard \u2192 EasyCommerce Dashboard \u2192 Reports \u2192 Revenues<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Revenue Summary<\/h4>\n\n\n\n

At the top of the page, you will see a set of key revenue metrics:<\/p>\n\n\n\n

    \n
  • Gross Revenue<\/strong>
    Shows the total sales amount before any deductions like refunds or fees.<\/li>\n\n\n\n
  • Net Revenue<\/strong>
    Displays the actual earnings after deductions. This is the amount you effectively keep.<\/li>\n\n\n\n
  • Average Revenue Per Customer<\/strong>
    Indicates how much each customer spends on average during the selected period.<\/li>\n\n\n\n
  • Average Revenue Per Order<\/strong>
    Helps you understand the typical value of a single order.<\/li>\n\n\n\n
  • Average Revenue Per Product<\/strong>
    Gives an idea of how much revenue each product is generating on average.<\/li>\n<\/ul>\n\n\n\n

    Each metric also shows a comparison with the previous period, so you can quickly see whether your performance is improving or declining.<\/p>\n\n\n\n

    Revenue Over Time<\/h4>\n\n\n\n

    The graph section shows how your revenue changes over time.<\/p>\n\n\n\n

      \n
    • The current revenue<\/strong> is displayed as a line chart.<\/li>\n\n\n\n
    • You can also see the previous period\u2019s revenue<\/strong> for comparison.<\/li>\n<\/ul>\n\n\n\n

      This helps you identify trends, spikes in sales or slow days. For example, you can easily notice if a promotion or campaign caused a sudden increase in revenue.<\/p>\n\n\n\n

      Orders by Location<\/h4>\n\n\n\n

      This section provides a geographical overview of your revenue.<\/p>\n\n\n\n

        \n
      • A world map highlights where your orders are coming from.<\/li>\n\n\n\n
      • The Top Locations<\/strong> list shows the countries contributing the most revenue.<\/li>\n<\/ul>\n\n\n\n

        This is useful for understanding your main markets and planning region-based marketing or shipping strategies.<\/p>\n\n\n\n

        Top Customers by Revenue<\/h4>\n\n\n\n

        At the bottom, you will find a table listing your top customers based on revenue.<\/p>\n\n\n\n

        For each customer, you can see:<\/p>\n\n\n\n

          \n
        • Name and email<\/li>\n\n\n\n
        • First order date<\/li>\n\n\n\n
        • Last order date<\/li>\n\n\n\n
        • Total number of orders<\/li>\n\n\n\n
        • Total revenue generated<\/li>\n<\/ul>\n\n\n\n

          This helps you identify your most valuable customers and can be useful for loyalty programs or targeted campaigns.<\/p>\n\n\n\n

          Overall the Revenues Report gives you a quick but complete understanding of how your store is performing financially along with insights into customer behavior and regional sales distribution.<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"easyhelp_product":[19],"easyhelp_topic":[29],"class_list":["post-1243","easyhelp_doc","type-easyhelp_doc","status-publish","hentry","easyhelp_product-easycommerce","easyhelp_topic-reports"],"_links":{"self":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_doc\/1243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_doc"}],"about":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/types\/easyhelp_doc"}],"author":[{"embeddable":true,"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/users\/8"}],"wp:attachment":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/media?parent=1243"}],"wp:term":[{"taxonomy":"easyhelp_product","embeddable":true,"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_product?post=1243"},{"taxonomy":"easyhelp_topic","embeddable":true,"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_topic?post=1243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}