{"id":1249,"date":"2026-04-20T10:14:05","date_gmt":"2026-04-20T10:14:05","guid":{"rendered":"https:\/\/easycommerce.dev\/docs\/?post_type=ek_doc&p=1249"},"modified":"2026-04-20T10:37:28","modified_gmt":"2026-04-20T10:37:28","slug":"customers-reports","status":"publish","type":"easyhelp_doc","link":"https:\/\/easycommerce.dev\/docs\/reports\/customers-reports\/","title":{"rendered":"Customers Reports"},"content":{"rendered":"\n

The Customers Reports<\/strong> section helps you understand who your customers are and how they interact with your store. It gives a simple but clear overview so you can quickly see customer growth, buying habits and overall value.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Overview Cards<\/h3>\n\n\n\n

At the top, you will find a few summary cards that show key customer data:<\/p>\n\n\n\n

    \n
  • Total Customers<\/strong> \u2013 Shows how many customers you have in the selected time range.<\/li>\n\n\n\n
  • New Customers<\/strong> \u2013 Displays how many first-time buyers joined your store.<\/li>\n\n\n\n
  • Repeat Customers<\/strong> \u2013 Indicates how many customers came back to purchase again.<\/li>\n\n\n\n
  • Orders Per Customer<\/strong> \u2013 Gives an average idea of how many orders each customer places.<\/li>\n\n\n\n
  • Customer LTV (Lifetime Value)<\/strong> \u2013 Shows the total value a customer brings over time.<\/li>\n\n\n\n
  • Customer AOV (Average Order Value)<\/strong> \u2013 Displays the average amount spent per order.<\/li>\n<\/ul>\n\n\n\n

    Each card also compares the data with the previous period so you can easily understand growth or decline.<\/p>\n\n\n\n

    Customers Over Time<\/h3>\n\n\n\n

    This section shows a graph of customer activity across the selected dates.<\/p>\n\n\n\n

    You can see:<\/p>\n\n\n\n

      \n
    • New customers coming in<\/li>\n\n\n\n
    • Repeat customers returning<\/li>\n\n\n\n
    • Comparison with previous period data<\/li>\n<\/ul>\n\n\n\n

      It helps to identify trends, like when customer activity increases or drops.<\/p>\n\n\n\n

      Top Customers<\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Here you will find a list of your best customers based on their purchases.<\/p>\n\n\n\n

      The table includes:<\/p>\n\n\n\n

        \n
      • Customer name<\/li>\n\n\n\n
      • Number of orders placed<\/li>\n\n\n\n
      • Products purchased<\/li>\n\n\n\n
      • Total purchase amount<\/li>\n<\/ul>\n\n\n\n

        There is also an option to view detailed reports for each customer.<\/p>\n\n\n\n

        Customers Location<\/h3>\n\n\n\n
        \"\"<\/figure>\n\n\n\n

        This part shows where your customers are coming from.<\/p>\n\n\n\n

          \n
        • A world map highlights customer distribution<\/li>\n\n\n\n
        • A list shows top countries with customer count<\/li>\n<\/ul>\n\n\n\n

          This is useful if you want to understand your audience geographically or plan targeted marketing.<\/p>\n\n\n\n

          Customer by Day Heatmap<\/h3>\n\n\n\n
          \"\"<\/figure>\n\n\n\n

          The heatmap gives a daily and hourly breakdown of customer activity.<\/p>\n\n\n\n

            \n
          • Each row represents a date<\/li>\n\n\n\n
          • Each column represents hours of the day<\/li>\n\n\n\n
          • Darker shades indicate higher activity<\/li>\n<\/ul>\n\n\n\n

            This makes it easy to find out when customers are most active so you can plan promotions or campaigns at the right time.<\/p>\n\n\n\n

            Overall, the Customers Reports section keeps everything simple and practical. You do not need to dig into complex data. Here all important insights are shown in a way that is easy to read and quick to understand.<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"easyhelp_product":[19],"easyhelp_topic":[29],"class_list":["post-1249","easyhelp_doc","type-easyhelp_doc","status-publish","hentry","easyhelp_product-easycommerce","easyhelp_topic-reports"],"_links":{"self":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_doc\/1249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_doc"}],"about":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/types\/easyhelp_doc"}],"author":[{"embeddable":true,"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/users\/8"}],"wp:attachment":[{"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/media?parent=1249"}],"wp:term":[{"taxonomy":"easyhelp_product","embeddable":true,"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_product?post=1249"},{"taxonomy":"easyhelp_topic","embeddable":true,"href":"https:\/\/easycommerce.dev\/docs\/wp-json\/wp\/v2\/easyhelp_topic?post=1249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}