Home » Settings » Email Placeholders List

Order Statuses

This placeholders list applies for emails criteria's including New Account, Pending, Processing, Completed, Cancelled, On-Hold, Refunded, etc.

Customer Basic:

• ##customer_name## – Full name of the customer.
• ##customer_email## – Email address of the customer.
• ##customer_phone## – Phone number of the customer.

Billing Details:

• ##billing_first_name## – Customer's billing first name.
• ##billing_last_name## – Customer's billing last name.
• ##billing_email## – Email used for billing.
• ##billing_phone## – Phone number associated with billing.
• ##billing_address_1## – First line of the billing address.
• ##billing_address_2## – Second line of the billing address.
• ##billing_country## – Billing country.
• ##billing_state## – Billing state or province.
• ##billing_city## – Billing city.
• ##billing_postcode## – Billing ZIP or postal code.
• ##billing_address## – Full formatted billing address.

Shipping Details:

• ##shipping_first_name## – Customer's shipping first name.
• ##shipping_last_name## – Customer's shipping last name.
• ##shipping_email## – Email used for shipping.
• ##shipping_phone## – Phone number for shipping.
• ##shipping_address_1## – First line of the shipping address.
• ##shipping_address_2## – Second line of the shipping address.
• ##shipping_country## – Shipping country.
• ##shipping_state## – Shipping state or province.
• ##shipping_city## – Shipping city.
• ##shipping_postcode## – Shipping ZIP or postal code.
• ##shipping_address## – Full formatted shipping address.

Customer Stats:

• ##customer_total_spent## – Total amount spent by the customer.
• ##customer_total_order_count## – Total number of orders by the customer.
• ##customer_average_order_value## – Customer’s average order value.

Order Items & Summary:

• ##order_id## – The unique ID of the order.
• ##product_list## – Simple HTML list of ordered items.
• ##product_table## – Detailed HTML table of ordered items.
• ##number_of_items## – Total number of items in the order.
• ##order_total## – Total price of the order.
• ##refunded_amount## – Total amount refunded for the order (if applicable).

Abandoned Cart

This placeholders list applies only for abandoned cart email:

General

• ##hash## – Unique cart identifier
• ##name## – Customer’s name
• ##email## – Customer’s email
• ##cart_link## – Recover cart link
• ##amount## – Cart total amount
• ##number_of_items## – Total items in cart
• ##order_status## – Current cart status
• ##shop_name## – Store’s name
• ##product_list## – List of cart products

Billing Details:

• ##customer_billing_phone## – Billing phone number
• ##customer_billing_address_1## – Primary billing address
• ##customer_billing_address_2## – Secondary billing address
• ##customer_billing_country## – Billing country
• ##customer_billing_state## – Billing State
• ##customer_billing_city## – Billing City
• ##customer_billing_postcode## – Billing postal code

Shipping Details:

• ##customer_shipping_phone## – Shipping phone number
• ##customer_shipping_address_1## – Primary shipping address
• ##customer_shipping_address_2## – Secondary shipping address
• ##customer_shipping_country## – Shipping Country
• ##customer_shipping_state## – Shipping state
• ##customer_shipping_city## – Shipping city
• ##customer_shipping_postcode## – Shipping postal code

Pages

• ##shop_page## - Shop page URL
• ##checkout_page## -  Checkout page URL
• ##dashboard_page## - Customer dashboard URL

License

This placeholders list applies only for license associated emails:

• ##license_key## -> Shows the license key
• ##license_limit## -> Shows the license activation limit
• ##license_expiry## -> Shows the license expire time in this format 2026-08-14 12:00:00