easycommerce
Product Variations

Sell Every Size, Color, and Format from One Product

Create products with unlimited variations. Each one carries its own price, stock, SKU, and image, so customers pick exactly the option they want.

Stores that offer clear product options see higher conversions because shoppers find the exact variant they want without leaving the page.

- EasyCommerce

One Product, Unlimited Variations

Build any combination of attributes, size, color, material, format, or anything else that changes price or availability. Create them in seconds and add them to a single product listing.

A t-shirt in 5 sizes and 8 colors becomes 40 variations under one product, keeping your catalog clean while giving customers every choice.

    ai feature

    Independent Price, Stock, and SKU per Variation

    Every variation is managed on its own. Set a different price for the Large, track stock separately for each color, and assign a unique SKU to every combination.

    When one variation sells out, only that option shows out of stock. Inventory adjusts automatically with each order and refund.

      ai feature

      Swatches, Dropdowns, and Per-Variation Images

      Color attributes display as visual swatches so shoppers see the actual options. Size and format attributes use clean dropdowns for quick selection.

      Assign a dedicated image to each variation, so picking 'Blue' instantly shows the blue product photo on the page.

        ai feature

        Built for Every Kind of Variable Product

        Whatever you sell, variations keep all the options together under one product.

        Physical
        Apparel & Goods

        T-shirts in 5 sizes × 8 colors = 40 variations, each with its own stock and price.

        Digital
        Courses & Tiers

        A digital course with Basic, Pro, and Premium tiers, each priced and delivered separately.

        Hybrid
        Multiple Formats

        A book sold as Hardcover, Paperback, and eBook, one listing, three formats.

        Frequently Asked Questions

        How many variations can a single product have?

        There's no limit. Combine as many attributes as you need, for example 5 sizes × 8 colors gives you 40 variations on one product, each managed independently.

        Can each variation have a different price?

        Yes. Every variation has its own price, stock level, and SKU. A Large costs more than a Small, a Premium tier more than Basic, all under one product listing.

        Do variations track stock separately?

        They do. Stock is tracked per variation, so when the Red / Medium shirt sells out, only that combination shows out of stock while the rest stay available.

        Can I show color swatches instead of a dropdown?

        Yes. Color attributes display as visual swatches, while size and format attributes use dropdowns. You can also assign a specific image to each variation.

        What kinds of products use variations?

        Anything with options: t-shirts in multiple sizes and colors, a digital course with Basic/Pro/Premium tiers, or a book in Hardcover, Paperback, and eBook formats.

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