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The Revenues Reports section in EasyCommerce gives a quick view of your store’s earnings, including total and net revenue, average values, sales trends, top locations, and highest-spending customers all in one place for easy understanding.

To view your store’s revenue performance go to:
WordPress Dashboard → EasyCommerce Dashboard → Reports → Revenues

Revenue Summary

At the top of the page, you will see a set of key revenue metrics:

• Gross Revenue
  Shows the total sales amount before any deductions like refunds or fees.
• Net Revenue
  Displays the actual earnings after deductions. This is the amount you effectively keep.
• Average Revenue Per Customer
  Indicates how much each customer spends on average during the selected period.
• Average Revenue Per Order
  Helps you understand the typical value of a single order.
• Average Revenue Per Product
  Gives an idea of how much revenue each product is generating on average.

Each metric also shows a comparison with the previous period, so you can quickly see whether your performance is improving or declining.

Revenue Over Time

The graph section shows how your revenue changes over time.

• The current revenue is displayed as a line chart.
• You can also see the previous period’s revenue for comparison.

This helps you identify trends, spikes in sales or slow days. For example, you can easily notice if a promotion or campaign caused a sudden increase in revenue.

Orders by Location

This section provides a geographical overview of your revenue.

• A world map highlights where your orders are coming from.
• The Top Locations list shows the countries contributing the most revenue.

This is useful for understanding your main markets and planning region-based marketing or shipping strategies.

Top Customers by Revenue

At the bottom, you will find a table listing your top customers based on revenue.

For each customer, you can see:

• Name and email
• First order date
• Last order date
• Total number of orders
• Total revenue generated

This helps you identify your most valuable customers and can be useful for loyalty programs or targeted campaigns.

Overall the Revenues Report gives you a quick but complete understanding of how your store is performing financially along with insights into customer behavior and regional sales distribution.