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The Customers Reports section helps you understand who your customers are and how they interact with your store. It gives a simple but clear overview so you can quickly see customer growth, buying habits and overall value.

Overview Cards

At the top, you will find a few summary cards that show key customer data:

• Total Customers – Shows how many customers you have in the selected time range.
• New Customers – Displays how many first-time buyers joined your store.
• Repeat Customers – Indicates how many customers came back to purchase again.
• Orders Per Customer – Gives an average idea of how many orders each customer places.
• Customer LTV (Lifetime Value) – Shows the total value a customer brings over time.
• Customer AOV (Average Order Value) – Displays the average amount spent per order.

Each card also compares the data with the previous period so you can easily understand growth or decline.

Customers Over Time

This section shows a graph of customer activity across the selected dates.

You can see:

• New customers coming in
• Repeat customers returning
• Comparison with previous period data

It helps to identify trends, like when customer activity increases or drops.

Top Customers

Here you will find a list of your best customers based on their purchases.

The table includes:

• Customer name
• Number of orders placed
• Products purchased
• Total purchase amount

There is also an option to view detailed reports for each customer.

Customers Location

This part shows where your customers are coming from.

• A world map highlights customer distribution
• A list shows top countries with customer count

This is useful if you want to understand your audience geographically or plan targeted marketing.

Customer by Day Heatmap

The heatmap gives a daily and hourly breakdown of customer activity.

• Each row represents a date
• Each column represents hours of the day
• Darker shades indicate higher activity

This makes it easy to find out when customers are most active so you can plan promotions or campaigns at the right time.

Overall, the Customers Reports section keeps everything simple and practical. You do not need to dig into complex data. Here all important insights are shown in a way that is easy to read and quick to understand.